How to learn digital marketing for free?

Digital marketing is an essential skill to acquire in today’s modern and technological world to grow your business and make it reachable and visible to a vast audience to interact with potential customers. Learning digital marketing has significance as it enables you to interact with a wider range of audiences contributing to higher credibility and sales.

Marketing is an important component of a successful business, but in this modern age digital marketing has also achieved a considerable amount of power to attract traffic and establish consumer-firm relationships. Many online platforms provide great help and guidance towards learning digital marketing.

you can learn digital marketing for free by using the following tools: 

• Google digital garage 

Google Digital Garage is an accessible platform that allows you to learn free courses related to digital marketing and teaches the fundamentals of marketing. Users can access this platform to clarify their basic knowledge of digital marketing.

• Hubspot academy 

This platform gives access to free courses and teaches the fundamentals of social media marketing. It gives you overall exposure to digital marketing services and lets you grasp effective and efficient knowledge about digital marketing. 

• YouTube 

YouTube is a diverse platform that can help in learning more and more knowledge about digital marketing from experienced personalities. You can get tips and learn ways to start from the basics and even reach the advanced levels of digital marketing via YouTube.

• Blogs and websites 

Blogs can give a detailed description of learning digital marketing and websites allow you to implement that knowledge gain experience and enhance your skill set. Blogs and websites are an effective strategy to learn digital marketing. Websites may provide a step-by-step guide to digital marketing and help in enrolling for some digital marketing courses for enhanced customer interaction and building a stronger brand. 

Free AI tools for digital marketing 

Artificial intelligence tools will not only ensure visibility but also ease the work of people working towards brand awareness by spending minimal money and time. 

In the case of digital marketing, AI can be helpful by utilising the following tools: 

• HubSpot content strategy tool 

HubSpot is an AI tool that enables you to identify and create content for topics based on SEO and content strategy analysis. SEO trends already play an important role in the case of digital marketing. HubSpot makes that process easier for you so that you can create content that enhances visibility and drives targeted audiences. 

• Google Analytics 

Google Analytics is powered by artificial intelligence and lets you access AI-powered insights for a better understanding of user behaviour and preferences. This can help you create content in a way that is preferred and liked by the audience and you can effectively optimise digital marketing. 

• MailChimp’s email marketing tools 

These email marketing tools include AI-driven features for segmentation and optimization and in turn help in automating email campaigns to facilitate workload. 

• ChatGPT 

ChatGPT is an artificial intelligence tool that is often used to generate ideas. It is both cost and efficient. It can be used in the generation of ideas for content, writing copies and exploring the marketing trends and tactics which in turn will boost overall content quality and will benefit the organisation. 

• Grammarly 

Grammarly uses AI to assist with grammatical changes and style improvement to drive more and more audience in the field of marketing making it easier for professionals to work effectively. 

Best free online courses for digital marketing  

Some platforms offer free online courses to teach something as vital as digital marketing. These platforms are accessible and free of cost. By enrolling yourself in such free courses, you can achieve good digital marketing skills. You can utilise the following platforms to learn digital marketing: 

• YouTube 

YouTube channels created by digital marketers can be utilised for gaining step-by-step learning about digital marketing. You can easily get simple tips and tutorials to get started as a beginner. This is a very convenient and accessible way to learn digital marketing. 

• LinkedIn Learning 

LinkedIn is a professional platform offering a one-month free trial providing a variety of insights about digital marketing. This allows you to get some valuable experience and develop your marketing skills simultaneously. 

• Facebook blueprints 

Facebook Blueprints offers courses that are free of cost. These courses are based on Facebook and Instagram advertising and help in learning social media marketing to enhance your digital marketing tactics. This also helps in learning strategies and understanding analytics. 

• Copyblogger

It is a platform that provides access to free eBooks and courses on developing content marketing, copywriting and blogging techniques to bring target audiences and enhance online visibility. 

• Google skill shop 

Google Skill Shop offers free training courses on Google ads, Google analytics and many more Google tools necessary for learning effective digital marketing. 

Free Google courses for digital marketing 

Google is a significant platform to learn skills including digital marketing. Digital marketing can be easily learned by utilising the following Google platforms: 

• Google digital garage 

Google Digital Garage is a platform that offers very simple fundamentals of digital marketing. It covers essential skills like SEO, social media marketing and online marketing.  It provides you with a certificate of completion after the course adding up to both experience and skills. 

• Google ads 

Google ads help in circulating your campaigns across various Google platforms. This includes keyword research and creation as well as performance tracking. 

• Google trend 

Google Trends helps keep a check on the recent trends for marketing purposes and helps you move forward with these trends. This increases brand awareness and establishes a constant online presence and visibility.

• Google my business 

Google My Business is a feature by Google that creates awareness about your business based on the geographical region and drives traffic accordingly. This includes adding the name, address and other details of your business leading to enhanced customer interaction and awareness. 

Best digital marketing book for new readers Download free

These books are accessible on Kindle and various online platforms and provide valuable knowledge to the readers. 

HubSpot Academy is a digital marketing learning platform that provides various sources to have complete knowledge of digital marketing including eBooks and blogs. Platforms such as Coursera and edX help in providing advanced knowledge of digital marketing with their resources. 

Conclusion 

Digital marketing is a very essential skill to take your business forward with the growing businesses and surrounding atmosphere. These skills enable you to develop a great image and contribute to the visibility and traffic of your business.

These courses provide knowledge of digital marketing tactics like SEO, voice search optimization, social media marketing and many more. By enrolling yourself on these platforms, you can achieve greater audience engagement and brand credibility