Pay-per-click advertising (PPC) is a digital marketing strategy in which advertisers only pay when an ad is clicked. It is generally used in search engines like Google ads and Bing ads, as well as on social media platforms like Facebook, Instagram, and LinkedIn. PPC is a great way to attract an audience. It helps generate traffic and targets people based on keywords, location, regional area, and interests.
The price of PPC services depends on factors like the scale of campaigns and companies and the budget different organizations spend on PPC services. The general cost of PPC services charged by agencies and freelancers ranges from 1000 to 5000 rupees per month. Ad spending charged by platforms like Google ads goes from 5 to 100 rupees per click, depending on the competition and specific keywords.
Small, unpopular businesses trying to build a solid online presence and reputation typically spend from 15,000 to 50,000 rupees monthly. In contrast, larger companies that have expanded with time can spend up to 1,00,000 or more. The overall management cost and ad spend depend on factors like the scale of campaigns and businesses and the industry you are involved in.
What to expect from different pricing packages?
Various PPC service packages have different pricing depending on the services they include, the budget, and the campaigns’ goals. Expectations will vary according to the factors affecting the pricing policies. PPC pricing packages in India are more cost-efficient than global standards; the services vary depending on the type of professionals you hire and your service expectations.
A basic PPC package costs around 10,000 to 30,000 rupees per month and is generally preferred by small businesses or start-ups with lower budgets. By going for this package, you can expect to focus on local targeting and ad adjustments. You can also track your monthly performances as the services in this package include essential Google and Facebook ads, limited keyword research, and 1-2 campaigns.
A standard PPC package costs around 30,000 to 1,00,000 rupees and is generally used by medium-sized businesses aiming to expand their reach. The services in this package include keyword research analysis, multiple ad formats, advanced tracking, and monthly strategy review and feedback reports. You can expect a broader audience reach, continuous optimization, and better campaign scale by choosing this package.
A premium PPC package costs around 1,00,000 or more per month and is generally preferred by large businesses with a considerable budget. This package includes services such as PPC management across all platforms, including social media, advanced keyword research, better planning of creative and video ads, marketing campaigns, and detailed performance reports. You can expect large-scale campaigns, data-driven approaches, and customized ways to fulfill different business goals.
How to choose the right PPC services package for your business?
Choosing the right PPC package for your business can be a big task and challenge. This depends on various factors that companies must know before selecting a PPC package. These factors can include:
1. Understand your business goals
Businesses must define their goals, such as brand awareness, reputation, or direct sales. They should also know the PPC service’s price and their needs, work accordingly, and set expectations.
2. Set a budget
PPC services prices may differ according to the business’s goals and scale. You can start with monthly budgets and review performance. Various agencies provide reasonable PPC services price, and companies can work with these agencies to get an essential start.
3. Know your target audiences.
Businesses should identify their target audiences based on their location and the audience’s behavior. This will affect platforms like Google ads, social media, etc.
4. Check the experience and specialization.
Go for agencies with good experience and specialization in your field and industry. Check reviews and business services, and choose agencies offering reasonable PPC service prices to ensure better results.
Conclusion
PPC services’ prices differ depending on the business size, campaigns, and goals. Pay-per-click is a kind of digital marketing that helps connect with the target audiences, and the advertisers only need to pay when someone clicks on their ad. PPC services price is according to the size and scale of the business, objectives, and budget. Small businesses generally use PPC services, which are less advanced on a lesser budget. Medium-sized businesses go for packages with a standard package, which includes a good amount of ad campaigns at affordable prices.
Large companies generally prefer the premium package, which includes advanced features and benefits, as they have huge budgets. These services help get good reviews and track performances. PPC (pay-per-click) strategy helps connect with a broader audience and helps businesses grow and expand.
